Targetspot continues its expansion into the Middle East and North Africa 

Targetspot’s digital audio inventory is now available for sale in Saudi Arabia, the United Arab Emirates, Turkey and Morocco, following the signing of agreements with local resellers. 

Targetspot is now bringing the voice of its advertisers to more than 160 million listeners, from Dubai to Casablanca, via Riyadh and Istanbul. The AdTech digital audio pioneer is thus continuing to accelerate its already thriving international expansion programme in 2022. This new region – MENA (Middle East North Africa) – joins Latin America and the Nordic countries, which were successfully opened up earlier this year. The group now has a presence in nearly fifteen countries via resellers.  

Eric van der Haegen, Strategic Partner Development Director at Targetspot, comments:  “We have subsidiaries with sales teams in 7 countries, but we regularly expand into new regions through reseller agreements. Whenever we can, we seek reciprocal access to inventory with these resellers, in addition to our premium global inventory, offering advertisers an incredible reach for their audio advertising! Our monthly inventory in MENA already exceeds 100 million allocations, with a listen-through rate of over 90% for the initial campaigns.”