Drive-to store during the sales period
Advertise across all digital audio touchpoints to complete an FM radio plan
Creative locally adapted when the temperature went above 25°c
The Strategy
& Context
Objective
Complement an FM radio campaign of drive-to-store and take advantage of the heat wave.
Targeting
Based on local temperature, adapt the audio creative thanks to Dynamic Creative Optimization.
The campaign
Above 25°c the creative was adapted to feature an air conditioner
1. Weather trigger solution
When the temperature in the zipcode area of the listener was rising above 25°c, the standard 10 seconds commercial was replaced by on featuring an air conditioner.
2. Audio ads placed in
Radio streaming / Podcasts / Mobile games / Connected devices
The results
99%
LTR
316k
impressions
29%
of impressions featured the air conditioner