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Record label

France

Support the launch of the new album from Renaud, an iconic french singer

Renaud
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Creation of 3 branded podcast episodes (artist interviews)
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#1 of Apple Podcast Music Category*
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6 weeks from kick-off to campaign go-live date

*93000 listeners to the podcasts (including Youtube) – Best ranking reached over the period May 6th – June 28th

The Strategy
& Context

Reach younger fans for the launch of Renaud’s 70th birthday album.
Objective

Generate listeners to the podcast and increase online streaming numbers for the album.

Targeting

Adults 25+

The campaign

1. Creation of a podcast with strong brand affinity

“Avec ma gueule de Renaud” is 3 ten-minute episodes with Renaud himself an influential host in music journalism Didier Varrod, Director of Music Programs Radio France.

2. Audio ad campaign for the podcast

Pre-recorded ad insertion in Radio France podcasts, #1 publisher of French-language podcasts, with a very strong affinity to the target and the theme.

3. In addition, support via B2B press releases & social media
Renaud
Listen to the ad

The results

98.5%

LTR

329k

impressions

#1

of Top Album in France during one week**

**Ranking Top of the Week, Week of May 13th, SNEP Musique

Download the case study

Cherifa Afiri

« From the strategic and editorial support to the podcast delivery, until the production coordination and delivery, Targetspot has managed to finalize the project for the launch of its latest release “Métèque”.»
– Chérifa Afiri, Country Director at Targetspot France

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